Why Enquiry Journey Optimisation Matters for Your SEO Strategy
If you have been working on your website's search performance for a while, you know that getting traffic is only half the battle. The real question is what happens after someone lands on your site. Do they find what they need? Do they take the next step? This is where enquiry journey optimisation becomes a crucial part of the conversation. It is not just about clicks and rankings. It is about shaping the path a visitor walks from their first search query to the moment they d